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What is page speed optimization?

Page speed optimization means improving the loading time of web pages. This is done by serving less files, and making sure the files are as light as possible, without cutting into the quality or functionality of a web page.

Our websites and webshops all get a page speed optimization, because a good page speed is an important part of search engine optimization (SEO) and conversion.

User experience, besides page speed, is also important for SEO. Google's new ranking factor Core Web Vitals is all about page speed, interactivity and visual stability. Those are two extra factors that are part of conversion rate optimization (CRO).

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You can basically compare it to a contact list of the internet – you can't just enter Jennifer as a phone number to call, because your phone needs a phone number. However, you linked Jennifer to a phone number, because she is in your contact list.

It works the same way for URLs (addresses of websites) – a recognizable name gets converted to an address that your web browser understands. Your web browser will browse the contact list and will call the number when it has found the right number.

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our web browser now has both the content of the page and all files, which when put together will determine how the page will look.

Your web browser uses the CSS files to style the bare content from the HTML file: the web browser will now draw the page for you.

CSS files contain queries for elements such as paragraphs, headings, links, and buttons. Every query also has a description of what styling will get applied to elements that are found through the query. When written in an understandable way,